Nitro
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Total Posts
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11960
- Joined: Dec 30, 2005
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No PS3 price-cut until mid-2008
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Jan 23, 2007 18:31
An interview with Sony Computer Entertainment America chief Jack Tretton in the latest issue of Game Informer revealed some troubling news for consumers waiting for a lower-priced PlayStation 3. When asked point blank whether price drops for the PS3 will be " as soon or as drastic as they were for the PlayStation 2," Tretton responded with a curt, " No." For reference, the PS2 was reduced from $299 to $199 in the United States on May 14, 2002, 565 days after the Oct. 20, 2000 release date. Using this data and Tretton' s above answer, we can expect that the PS3 won' t come down in price until at least June 4, 2008. The reason for the shallower pricing curve? According to Tretton, the increased investment in R & D and hardware makes the system " a lot more difficult to cost reduce" than the PS2. " There' s a heck of a lot more under the hood and it costs us more money to make it," Tretton told Game Informer. Despite this, Tretton doesn' t seem to think the system' s price will hurt its position in the marketplace. " I think the consumers that get their hands on a PlayStation 3 clearly see the value and not only want to buy one for $599, in some instances they' re willing to pay ridiculous prices to buy one on eBay," Tretton said. (Oh really?) Yikes! But then, they wouldn' t hint at a price-cut anyway right now as it may make people who are planning to buy the thing hold off until the cut happens. Only 4 weeks until VF5 is released, then MotorStorm in March. Maybe sales will boost significantly... EDIT: LINK
< Message edited by NITRO -- 23 Jan 07 10:32:20 >
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