UK, September 7, 2007 - Is it a super computer? Is it a Blu-ray player? No, it' s a videogames console! PlayStation 3' s schizophrenic marketing has come under scrutiny and the boss of Square Enix reckons Sony needs to sort it out.

According to Reuters, Square Enix president Yoichi Wada told a gathering of reporters in Tokyo that the future of PS3 " would be tough if its marketing strategy is not straightened up" .

His concern originated from what he sees as an inconsistent marketing strategy for the console. He said: " Sony first unveiled the PS3 as a mighty home electronics product. Then, after some badgering from game companies, it shifted the position of the console closer to a game machine." Bets are now being taken as to what the PS3 will be marketed as next...