This is mainly directed to US forum posters. I just got home from the library, it' s like 8pm, and I saw a ps3 on Fox. I did a quick double take, and confirmed that it was the new Sony console. Here' s how the add went:

-Close up of a 60gig PS3, then it pans out to a baby-doll sitting nakers in a white room.
-It pans back to both the PS3 and the nude baby doll in the white room, and then it zooms in again on the baby.
- The baby-doll starty crying creepily, and you can see shilouettes of PS3 launch games flash in its eyes. (I saw Resistance, Oblivion, and Warhawk)
-The baby starts giggling maniacally, and the tears get sucked back up into its eyes.
-And then...

the PS3 starts to float...

" PS3..."

" Play Beyond"

" ///7" (11/17)

My little sister was seriously starting to freak out.