Chief Financial Officer Richard Bressler told advertising executives that Viacom was seeking ways to make money off the $10 billion U.S. video game industry.

" I think the jury is in, people are spending a lot of time in interactive," said Bressler at the Global Digital Summit, sponsored by OgilvyOne, the interactive marketing division of ad agency Ogilvy & Mather. " The interesting thing for us is to figure out if there' s a market for advertising in video games."

Viacom owns the CBS television network, MTV music channel and Paramount movie studio.
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This could be both good and bad. Good because game companies can score some more cash to make better games. Bad because stuff like this tends to reach a ridiculous point, soon load times (like mentioned in another thread form a certian some1) will be filled with annoying ads. Then again thats not to horrible.

What do you all tink about this?