The TV’s display surface can absorb a hit packing up to four Joules of kinetic energy, thanks to a special transparent coating sprayed on the screen. For those without a physics background, a Joule is the energy expended by the force of one Newton moving one metre.

Panasonic’s designers clearly haven’t been told that Nintendo actually ships the Wii Remote with a strap to stop it flying out of your hand and hitting your telly during a heated game. However, you can’t fault Panasonic' s marketing department for recognising a unique selling point.