Sony Computer Entertainment America Elevates Jack Tretton to President and
CEO, Kaz Hirai Named President and Group COO of Sony Computer Entertainment,
Inc.

FOSTER CITY, Calif., Nov. 30 /PRNewswire/ -- Sony Computer Entertainment
America (SCEA) today announced that Jack Tretton has been named president and
chief executive officer for the company, replacing Kaz Hirai who will be
appointed president and group chief operating officer for SCEA parent company,
Sony Computer Entertainment, Inc. (SCEI) in Tokyo, effective December 1, 2006.
Tretton was formerly SCEA executive vice president and co-chief operating
officer.
(Photo: http://www.newscom.com/cgi-bin/prnh/20061130/SFTH053
http://www.newscom.com/cgi-bin/prnh/20020701/SFM066LOGO )
" Jack has been with SCEA since its formation and helped pilot the debuts
of the original PlayStation(R), PlayStation(R)2 (PS2(R)), PSP(R)
(PlayStation(R)Portable) and the successful launch of the recently released
PLAYSTATION(R)3 (PS3(TM)) computer entertainment system," said Hirai. " Given
his experience and exceptional reputation in the industry, I can think of no
better person to assume the helm of the PlayStation brand in the US, Canada
and Latin America."
A member of the original management team chartered with launching
PlayStation in North America in 1995, Tretton brings more than 23 years of
consumer product experience to his new role at SCEA, including 20 years
dedicated to the computer entertainment space. He has managed numerous
departments within SCEA, including sales, business development, merchandising,
marketing and product development. Prior to joining SCEA, Tretton held posts
at software publishers JVC Musical Industries and Activision, as well as
Majers Corporation and Duracell, USA.
" I am determined to build upon the momentum that Kaz and the entire SCEA
staff has developed for the entire PlayStation family of products here in the
US over the years," said Tretton. " Moving forward, we will remain focused on
the continued market leadership of the PlayStation brand, driving consumer
demand for the new PS3, and existing platforms such as PSP and PS2, which
continue to excel in the marketplace."
Tretton replaces SCEA veteran Kaz Hirai who will be promoted to president
and group chief operating officer of SCEI. Hirai, who had been with SCEA since
1995, will oversee the global operations of SCEI, filling the role previously
held by Ken Kutaragi, who will be appointed chairman and group CEO for SCEI.
Tretton assumes the post of president and chief executive officer for SCEA
effective December 1, 2006.