Their partnership seems to be working out way better than expected, I' m finally seeing some solid effort made to establish the Sega ESPN line-up as a viable sports brand.

I just saw the TV ad for the ESPN 2005 sports games 3 times in the past 10 minutes, and it was actually well-done, showing gameplay footage of all of the games.

Now that' s what I' m talking about Sega! Too bad this partnership wasn' t formed sooner but regardless I' m looking forward to reading more great news about this successful venture.