What it means is this:
1) IGN will sell targeted UK advertising
2) It will have more reviews of soccer games
3) It will have things in pounds instead of dollars
4) It might have some UK flags here and there to make the point.
IGN' s well established videos and stuff will all be unaffected as they' re all done by the huge US team. The whole point is to create more localised feel as that translates to higher revenue from that territory.
Here is an article I wrote on this topic from the E3 issue of MCV:
A few things have changed since then but this is sort of our view on things.
Besides, the truth is that Kikizo is not strictly a UK site anyway, for a whole variety of reasons - it' s just UK-owned.