It wasn' t showing that you could do it, or that it would make you unhealthy, but McDonalds execs stated very directly that it' s possible to live on a healthy diet of Micky-Dees. He proved them wrong.
Either way, there' s a juvenile part of me that chuckles every time he throws up his McDonalds, and it' s put him on the map as one of the bigger documentary makers in Hollywood. So, as far as mainstream theater-release documentaries go...
It' s either him or Michael Moore.