The HD-DVD drive didn' t sell. It has been a massive failure with only like 2.5% of the install base actully buying it. Why would they contemplate releasing a Blu-Ray drive now when they' ve just got their download service in order?
To jump on the profit bandwagon.
With Blu-Ray player sales up over 600% they' re going to want to stay competitive in the HD market, and while it' s true that they' ve gotten their download service up and running, they' re going to want a physical media drive to supplement their digital distribution program, and directly compete with the Playstation 3.
As for the HD-DVD player' s lackluster sales, It' s an entirely different situation here than it was 2 months ago. Consumers now have one format, and aren' t scared of spending $200 on technology that may become obsolete at the drop of a hat.
So far as I can see, people bought a Playstation 3 and got a free Blu-Ray movie player as a bonus. People bought an Xbox 360, and if they were so inclined, could go the extra mile for HD-DVD playback, if they were wealthy/foolish enough to early adopt. The situation' s changed pretty significantly since HD-DVD threw in the towel, and while I can' t say when, I still stand by my theory that they' ll turn out a Blu-Ray peripheral.
< Message edited by eddie_the_hated -- 25 Feb 08 0:57:17 >