NEC, Toshiba persuading Microsoft to use their next-gen media format for the next-gen games console.

TOKYO--The HD-DVD association is attempting to persuade Microsoft into adopting its media format for use in the next Xbox console, Bloomberg Japan reports today. The news was revealed today during the Combined Exhibition of Advanced Technologies Conference by Ryoichi Hayatsu, chief of Storage Division 1 at NEC.

" Microsoft is competing around first or second place in the North American [game] market," commented Hayatsu. If the format were to be adopted for the next Xbox console, the association could " expect mass production [of HD-DVD reading units], which will lead [the format] to have a stable price from an early stage."

The HD-DVD association is competing to take the lead on the next-generation media standard against the Blu-ray Disc Founders association, which has been making some major strides in recent weeks. Sony, a member of the Blu-ray Disc Founders association, announced last month that it will adopt the Blu-ray format on its next generation game console succeeding the PlayStation 2.

GameSpot

If everything is on the up-and-up, then this is good news!

Otherwise, this could be the beginning of market monopolization for DVD' s...

COME ON Microsoft, take the plunge! Come on! You can do it!!

*cheering* XB HD-DVD, XB HD-DVD, XB HD-DVD!!!

No. HD-DVD is FAR inferior to Blu-Ray. Much less storage space, a pathetic bitrate for HD material, and a desire to keep these specs low just so they match the cost of current DVDs.

*stops cheering* lol..


Forget HD-DVD then, I think they should adopt JR-DVD, hehe.. (aka Joe Redifer-DVD)... 3 Terabytes of storage space to store an entire aisle of Blockbuster video movies on one disc :)

Are you kidding? All that space would be devoted to ONE movie! I hate compression.

Forget HD-DVD then, I think they should adopt JR-DVD, hehe.. (aka Joe Redifer-DVD)... 3 Terabytes of storage space to store an entire aisle of Blockbuster video movies on one disc :)

Are you kidding? All that space would be devoted to ONE movie! I hate compression.

Sounds like we could put Joe' s life story onto a 10-disc JR-DVD set.

Joe you are the man!

Only 10 discs??? One disc would barely cover a whole year of his life :P

Nah. 1 disc would do it. And there' d still be room for outtakes, trailers, and " the making of" .