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 Intec Announces Star Wars Licensing Agreement
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DaRoosh65

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Intec Announces Star Wars Licensing Agreement - Oct 01, 2004 03:43
Intec Announces Star Wars Licensing Agreement

(Miami, FL) – September 30th, 2004 – Intec, Inc., the leading manufacturer of cross-platform video game accessories, today announced it has secured a deal with Lucasfilm Ltd. for the accessory licensing rights to their Star Wars video game related brands. Intec will launch its first Star Wars-branded high-performance video game controllers (one for the PlayStation® 2 computer entertainment system and one for the Xbox™ video game system from Microsoft®) in time for this holiday season. Intec will also work closely with Lucas Arts, a Lucasfilm Ltd. company who is a leading developer and publisher of interactive entertainment products, to design product for titles to be released later this year and to coincide with the release of the upcoming and much-anticipated Star Wars: Episode III video game slated for a May 5th, 2005 release date, and other video game related titles in 2005.

Intec, who will be developing a whole suite of specialized Star Wars-branded controllers, including wireless controllers, will introduce new video game technologies in 2005, which will be embedded in Intec’s new Star Wars controllers slated for early next year. These new technologies will heighten gamers’ experiences while they play best-selling Star Wars games.

“Since the beginning of Star Wars, Lucasfilm has developed solid licensing partnerships to ensure the brand remains synonymous with a high-quality, adventurous galactic experience,” said Howard Roffman, president of Lucas Licensing. “Intec’s product line will add onto this experience, and we look forward to increasing our fans’ gaming experience through their innovative video game accessories.”

“Our Star Wars video games have been extremely well received by fans across the nation, from last year’s Star Wars Knights of the Old Republic to this month’s Star Wars Battlefront,” said Mary Bihr, vice president of Global Publishing for LucasArts. “This partnership with Intec will finally allow Star Wars fans the opportunity to experience the same high-quality in accessories as they have in our video games for years.”

“Star Wars is one of the most recognized brands in entertainment,” said Mark Stanley, vice president of Marketing at Intec. “We are very excited to develop innovative video game accessories that will not only give gamers a more immersive Star Wars gaming experience, but also further extend the brand’s reach across North America.”

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