The exec is something of a familiar face around the Sony camp, having first joined the company in 1986 before moving on to SCEI in 1993, where we can thank him for being one of the initial forces behind getting the original PlayStation off the ground.

Yoshida was elevated to his most recent role in February 2007, and will begin calling the shots at SCE WWS starting, well, now. His plans for the company at this point remain anyone' s guess, with Sony front man Kaz Hirai boasting only that the company " will reinforce our software business by further enhancing coordination among the studios under a new leader."