WiiWare is a portion of the Wii Shop Channel that specializes in applications and games specifically designed for the Wii video game console. These applications and games are also collectively known as " WiiWare" .

The WiiWare section is being touted as a forum to provide developers with small budgets to release innovative, original, and smaller-scale games without the investment and risk of creating a title to be sold at retail (somewhat akin to Xbox Live Arcade and PlayStation Store). According to Nintendo the " remarkable motion controls will give birth to fresh takes on established genres, as well as original ideas that currently exist only in developers' minds" . Nintendo will handle all pricing options for the downloadable games