"I'm looking for some sailors." SEGA visionary Yu Suzuki's Shenmue saga was supposed to rescue the Saturn and turn Ryo into a household name amongst gamers. Then it supposed to rescue the Dreamcast. Finally, by the time the game launched in 2000, it was just hoped Shenmue would somehow sell well enough to recover the game's frighteningly bloated development budget. It is estimated SEGA sunk $70 million into Shenmue. To get that money back, SEGA needed to sell a copy to every single Dreamcast owner... and then convince them to buy another one just as a keepsake. While Shenmue did impress the hardcore SEGA base and a contingent of critics, it just never clicked. Sales stalled out at 1.2 million. The sequel on the Xbox fared far worse and the Shenmue storyline came to an abrupt end with little hope of ever finding out what exactly happened to Ryo. Nobody faults the ambition behind the game -- developers should reach for the stars. But Shenmue is a classic example making sure your masterpiece is something that more than the converted will play.