Warner to Produce " Total HD" Disks by ' 08

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Warner to Produce " Total HD" Disks by ' 08 - Jul 02, 2007 23:52

Total HD combines Blu-ray on one side of the disc with HD-DVD on the other. It' s designed to provide a solution for consumers who are unsure of which format to choose.

" Our research shows that there is demand for each of those products," said Warner executive Dan Miron. " We are trying to evaluate [how to best treat] each one of these releases."

Miron said that Total HD will now launch in 2008 - and not in the second half of this year, as originally planned.

An exact date has yet to be announced, but marketing VP Steve Nickerson said it will probably be before the fourth quarter of next year, and that between 10 and 20 titles will go on sale at launch.

" There is no expiration date on the viability of this concept, so we’re not in a rush to do it," Nickerson said. " We’ll do it when it makes sense and when it' s right."

It' s interesting to see all these different companies taking sides, & then seeing somebody as big as Warner Bros. taking a step back & playing both fields.