Forum Navigation
Welcome to Kikizo's Forum Archives. Login and user functionality is no longer available -- this is now a permanent archive of forum content.

Prev Thread Prev Thread   Next Thread Next Thread
 Microsoft " misjudged" 360 Demand
Author Message
Eddie_the_Hated

  • Total Posts : 8015
  • Joined: Jan 17, 2006
  • Location: Wayne, MI
Microsoft " misjudged" 360 Demand - Feb 19, 2008 09:02
Courtesy of some backwater gaming site... I think it' s called Kikizo.


After selling well over a million Xbox 360 over the Christmas period in the US, Microsoft now appears to be running low on stock of the two-year-old console.

" We are really running short of product here in the United States," Microsoft' s Jeff Bell told Reuters. " You could say we misjudged demand."

Bell said that the unexpected surge for Xbox 360s means that there will likely be fewer consoles available during February than the company would like.

He added that by the spring, Microsoft would be able to meet demand.

And just in time too. Grand Theft Auto IV, a game many reckon to be a contender for the biggest game of 2008, is due for release on Xbox 360 and PlayStation 3 in April, and with Sony starting to catch Microsoft in certain regions, the last thing Microsoft wants is to leave potential customers hanging.

Alex Wollenschlaeger


Any ideas as to why their supply is as low as it is? I can' t imagine they just stop producing xboxes for months at a time, but my focus is more of the first round of a new set of machines, not how they keep turning them out.
Agent Ghost

  • Total Posts : 5486
  • Joined: Aug 09, 2006
RE: Microsoft " misjudged" 360 Demand - Feb 19, 2008 09:04
I can' t find any Elites anywhere.

I don' t need one yet, but that' s what I' ll look for when my current box dies.
UnluckyOne

  • Total Posts : 995
  • Joined: Jul 16, 2005
RE: Microsoft " misjudged" 360 Demand - Feb 19, 2008 09:18


ORIGINAL: Eddie_the_Hated


Any ideas as to why their supply is as low as it is? I can' t imagine they just stop producing xboxes for months at a time, but my focus is more of the first round of a new set of machines, not how they keep turning them out.


It' s probably a combination of things.

Chinese New Year probably had some impact. I think all of the production fabs for 360' s are in Asian countries, and if all the fabs shut down even for a day or two, it could lead to shortages.

Increased demand

There are rumblings in many places that Microsoft are planning something for GDC. Most likely it will be a redesigned 360. In order to get enough stock ready for the new unit unveiling, they' d likely divert a lot of production to the new model, causing shortages in existing units.
Eddie_the_Hated

  • Total Posts : 8015
  • Joined: Jan 17, 2006
  • Location: Wayne, MI
RE: Microsoft " misjudged" 360 Demand - Feb 19, 2008 12:39
True, but Microsoft' s Xbox division is horrible at keeping things under wraps (elite anybody?). It wouldn' t make sense to cut out supply this early, and then have to wait another 3 or 4 months after GDC for the new 360. We can pretty safely assume that they' re not mass producing anything right now. We would' ve heard about it.
Zoy

  • Total Posts : 1703
  • Joined: May 15, 2006
RE: Microsoft " misjudged" 360 Demand - Feb 19, 2008 17:14
Maybe it' s just spin. They anticipated an increase in the PS3' s momentum and they announced a manufacturing shortage a day before the NPD figures had been released.
2pac

  • Total Posts : 1032
  • Joined: Jan 28, 2006
  • Location: Los Angeles , CA
RE: Microsoft " misjudged" 360 Demand - Feb 19, 2008 22:53


ORIGINAL: Zoy

Maybe it' s just spin. They anticipated an increase in the PS3' s momentum and they announced a manufacturing shortage a day before the NPD figures had been released.


Or maybe its not and there really is a shortage ..
Nitro

  • Total Posts : 11960
  • Joined: Dec 30, 2005
RE: Microsoft " misjudged" 360 Demand - Feb 19, 2008 23:46
People want what they can' t have. Look at Wii.

Zoy

  • Total Posts : 1703
  • Joined: May 15, 2006
RE: Microsoft " misjudged" 360 Demand - Feb 20, 2008 04:07

People want what they can' t have.


Oh, the humanity!!!

Jump to:

Icon Legend and Permission
  • New Messages
  • No New Messages
  • Hot Topic w/ New Messages
  • Hot Topic w/o New Messages
  • Locked w/ New Messages
  • Locked w/o New Messages
  • Read Message
  • Post New Thread
  • Reply to message
  • Post New Poll
  • Submit Vote
  • Post reward post
  • Delete my own posts
  • Delete my own threads
  • Rate post